The LXRY ICE Collection

Pure Irish Ice recently launched The LXRY ICE Collection Founded by hospitality professional Richie French. The collection aims to redefine ice as a key ingredient in premium drinks, bringing precision, consistency, and performance to an often-overlooked element of the hospitality experience. Crafted in Wicklow using precision freezing methods, each piece of The LXRY Ice Collection is designed to be crystal-clear, slow-melting, and consistent, helping to control dilution and preserve Ice shapes the drink as much as the spirit, dilution defines balance. Master it, and your cocktail changes completely. Due to recent drinking trends, if you still think ice is “just frozen water”, or are using the same ice for every drink, those who don’t adapt will be surpassed. The launch comes at a time when consumer behaviour is shifting, with drinkers choosing to consume less overall while opting for higher-quality, premium experiences when they do. Industry research indicates growing demand for luxury and premium serves across Ireland’s hospitality and retail sectors. The LXRY Ice Collection is positioned for venues and consumers who care about the smallest details, where restraint, craftsmanship, and quality define luxury. The LXRY ICE Collection consists of Crystal Clear Handcrafted Ice, Cubes, Collins, Spheres, Hearts, Diamonds, Shamrocks, Ice Sculptures, Bespoke Ice, Branded Ice, Infused Ice, Ice Shot Glasses, Ice Spheres (1KG), Ice Luges, Ice Bottle Holders, Complimentary Beverage Consultancy, Ice Stamps (Where venues can brand their Ice with their Logo) Design Trays, Ice Blocks, An Ice Range for Chefs, An Ice Range for Coffee Shops. Pure Irish Ice supply Classic Cubes, Large Cubes, Hoshizaki Ice, Ice Cups and Crushed Ice.

There is ice. Then there is The LXRY ICE Collection.