Wicklow food and drink producers invited to join Food Academy

Wicklow Naturally
Written by
Wed 14th April 2021

Local Enterprise Office Wicklow is inviting food and drink producers from the county to join the hugely successful Food Academy programme and follow in the footsteps of local companies, such as The Birds & The Teas, Janet’s Just Delicious, Le Paysan, Ballyhubbock Farm and Wicklow Rapeseed Oil, which have previously taken part.

Now in its eighth year, Food Academy is a unique food business development programme between the 31 Local Enterprise Offices, including Local Enterprise Office Wicklow, SuperValu and Bord Bia. Participants in the programme receive training in food safety, market research and branding, marketing, finance, sustainability and business development.

The Food Academy programme currently supports 290 Irish food and drink producers including 140 female entrepreneurs, generating €170m in sales. In 2020, there was a 15% growth in SuperValu Food Academy sales with participants earning €28m. The Food Academy Programme supports 1,500 jobs in local communities nationwide and local producers are now being encouraged to apply for the 2021 programme before Friday, April 27th.

Welcoming the increase in Food Academy sales through SuperValu in 2020, Vibeke Delahunt Head of Enterprise with Local Enterprise Office Wicklow said: “Since it was started up eight years ago by the Local Enterprise Offices, SuperValu and Bord Bia, the Food Academy programme has been hugely successful, going from strength to strength. It has helped hundreds of up-and-coming food and drink producers, like The Birds & The Teas, Janet’s Just Delicious, Le Paysan, Ballyhubbock Farm and Wicklow Rapeseed Oil to get their products market-ready, giving them an opportunity to sell to a nationwide audience.”

She added: “The Food Academy is part of a suite of Local Enterprise Office supports designed for food and drink entrepreneurs in Ireland, such as the Digital School of Food and Food Starter programmes, both aimed at getting those with food ideas off the ground. As local food and drink producers grow their sales through these programmes, Local Enterprise Office Wicklow is on hand to support their expansion plans through further training, mentoring and financial assistance.”

Commenting on the Food Academy programme, Carmel Biggane, Food Academy Manager, SuperValu said: “At SuperValu, we believe in local business and are proud to continue to support local producers across the country. In collaboration with the Local Enterprise Office Network and Bord Bia, the Food Academy is a great way for us to help new businesses to grow and get the support they need.

 The programme allows us to use our experience to help small businesses through their journey from start-up to getting their products on our shelves all year round. We’ve had great success with the Food Academy in recent years, we look forward to welcoming new producers this year and continuing to support local communities. I would call on local food producers across Ireland to get involved and see how Food Academy can help you grow.”

 The Food Academy Programme is now open for applications until Friday 23rd April 2021. To apply, interested food and drink producers from Wicklow are encouraged to contact Local Enterprise Office Wicklow for an application form by e-mailing Annette Rowsome at arowsome@leo.wicklowcoco.ie or by visiting LocalEnterprise.ie/Wicklow

Further information about the Food Academy is also available at https://supervalu.ie/real-people/food-academy-programme.

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